We were thrilled to be awarded the site redesign for Orvis, a brand widely recognized as pioneers in the fly fishing/outdoor lifestyle category. The goal of Phase One was to lay the foundation for the long-term state via a series of short-term tactical moves. We reconsidered the Orvis home page, determining how best to focus the visual aesthetic and integrate brand content. The purpose of Phase Two is to dramatically enhance the Orvis.com site by adding the rich Orvis brand experience reflected in the offline catalog and retail environments.
Visit Orvis online and see for yourself.














POSTED BY:
hogan at 2:49 PMFILED UNDER:
Design, ProjectsTAGS:
Orvis, product catalog, Websites