This past year The Royal Order was chosen to redesign the Kohler Engines website. TRO has been a long-time partner with Kohler brands and their Engines brand is no exception. It was TRO who designed the last version of kohlerengines.com back in 2004. This time around a lot has changed. Kohler Engines has grown and [...]
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Optimizing Destination Kohler
With marketing budgets tightening and full-scale site redesigns becoming somewhat less frequent, we are seeing a growing number of clients that wish to make changes opting for optimization. Whether the site was originally developed by The Royal Order or not, we are being tasked with modifying the experience based on changing business requirements, user feedback or performance metrics. Such was the case with Destination Kohler.
User feedback collected from online site surveys indicated several flaws in the home page architecture of both Destination Kohler (Wisconsin and St Andrews) sites that made it difficult to access specific content. Featured content tiles were not self-evident and in many cases redundant with global navigation. Secondary and footer navigation needed to be reorganized, and the page needed to be optimized for search engines and tagged with Omniture code.
Ballhawks Bobbleheads
Mike Diedrich was one of the founding members of the Royal Order, and still a close friend and colleague who now works full time producing TV spots for Ogilvy — our benevolent landlord. A long time Cub fan, Mike decided to make a documentary about the guys that hang out on Waveland Avenue wearing baseball gloves, hoping to catch any balls that make it out of the park. In the nearly six years that he has been working on this beast, Kyle and I have contributed when time allowed — Kyle with writing, shooting and editing, me with titles, web design and art direction. It’s an awe-inspiring labor of love, and should be amazing to finally see it on the big screen.