The Royal Blog

This past year The Royal Order was chosen to redesign the Kohler Engines website. TRO has been a long-time partner with Kohler brands and their Engines brand is no exception. It was TRO who designed the last version of kohlerengines.com back in 2004. This time around a lot has changed. Kohler Engines has grown and expanded its product line to other market segments. Kohler sought to reach those markets and educate them about their advanced engineering, the superior quality of their engines and the variety of engines they provide for a large percentage of the consumer and professional grade equipment on the market. So building consumer awareness and loyalty was crucial, but so was providing an accessible and prominent amount of support for Kohler Engines owners looking for resources.

To that end, we designed interactive tools like the Engine Quickfinder, a global filtering tool with the ability to narrow Kohler’s 84 engines down to only those that match the user’s criteria. A Service and Dealer Locator was created to help owners protect their investment and provide access to Kohler Engines experts. An Engine Identifier tool was designed to help owners understand how to read their engine labels, while the product detail pages give users the ability to zoom-in close to engine detail and see exactly where labels are located on their engine. Also slated are a new engines interactive module, 360 degree engine views and the ability to browse by type of equipment.

Additionally, a new section called the Kohler Difference was included with the purpose of housing an expandable series of rich interactive experiences that teach users about how engines work and showcase the advanced features available in Kohler engines. For launch we created these three Flash pieces: How Engines Work, How Hydraulic Valve Lifters Work, and How Electronic Fuel Injection Works. Our vision was to take the user inside the engine so they can see the parts moving and functioning like a technical drawing come to life, then give them the ability to learn about each part and their function. In the end, each piece works as a quick tutorial on specific engine functions that help communicate Kohler’s message of quality engineering. The fantastic illustration work was created by Troy Dolittle of Top Dog Illustration. Before we set these intricate drawings to motion, we partnered with the Kohler engineers to learn how things work for ourselves. After a lot of synchronizing and tweaking, we got them just right. They were so happy with the results that their engineers are now using the pieces for instruction at the Kohler Factory School. Try them out for yourself and learn a bit about how engines work…