The Beautiful Struggle

I have always admired visual artists. Maybe because I grew up drawing, painting and doodling in general, I have a special appreciation for art and the people who have the guts to build a career pursuing their passion. I have had the fortune of knowing some of these unique individuals, and whenever possible jump at the chance to collaborate. One such person is Carlos ‘Dzine’ Rolon — a guy I met almost fifteen years ago when helping my then roommate (another Chicago painter named Jeff Zimmermann), with a neighborhood mural he was working on. He introduced himself as Dzine. I said my name was Architecture. D is an infectious character with an authentic D.I.Y. career that began as a graffiti writer on the southwest side of Chicago. By the time I met him, he was starting to show his highly energetic and graphic abstractions in galleries and group shows, making a name for himself as a member of an up and coming group of  artists that were transitioning from the street to the gallery. Over the years I have designed a variety of materials promoting his various shows, collections and such — and as a friend, fan and critic I have had a front row seat to watch his career as it unfolds.

Recently, a German publisher named Gestalten approached Dzine, offering to produce an art book monograph chronicling some of his more recent work, in which he reinterprets a theme close to his heart – low rider culture. Gestalten is among an elite group of international publishers specializing in cutting-edge visual culture, so this was a great fit and an amazing opportunity. I have spent the last six months or so working closely with the artist and publisher to create what I hope will be a printed piece that befits this truly original body of work. The highlight for me is the cover, which will be printed on foil, with linear elements stamped into the board to emulate the reflective surfaces and textural qualities of the pieces featured inside. In the spirit of collaboration Dzine will be fabricating a limited number of custom metal slip covers that will house autographed editions for collectors. Check it out on the Gestalten site and order one of your very own!

The responsibilities and rewards of being partner and creative director at Royal Order are many, but side projects like this can re-invigorate one’s own passion and creativity. Who knows, maybe this summer I’ll finally do something with that blank canvas in the basement.

READER COMMENT (1)

  • Shawn Hazen
    Apr 18th, 2011 AT 10:49 am

    Nice work! Side projects are also good to get a lotta those fonts you been wanting to use outta yer system…

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